Major British Cycling event confirmed for Lincolnshire – ‘Tour of the Wolds’


The Lincolnshire Wolds will be the focus for major elite road cycle racing in April 2017 attracting the biggest teams and names in British cycling.


British Cycling, East Lindsey District Council and Magna Vitae are working together with EventDS Ltd to deliver the ‘Tour of the Wolds’ on April 9, which will include a 62 mile professional women’s race starting at 9am and 102 mile professional men’s race at 12.30pm. The Tour of the Wolds will see professional cyclists tackling a challenging route that goes from Louth, over the Wolds to Caistor and back, incorporating the villages of South Elkington, Binbrook and Tealby.

The Wolds is just one of four locations in the UK to host a HSBC UK Spring Cup Series event this year and will feature on Eurosport with highlights on ITV4.

On Saturday, April 8, cycling enthusiasts from the local area and further afield will be able to take part in a Sportive which will be based around the London Road Pavilion, Louth, looping into the Wolds. There will be a choice of three distances of 33km, 50km and 100km.

Former Team Sky rider and 4 times winner of the Lincoln Grand Prix, Russell Downing from JLT Condor said:
“I am really looking forward to riding the Tour of the Wolds. I’ve trained on these roads numerous times over the years with my partner who is originally from Grimsby. These roads are never easy and the circuit certainly looks challenging. It will be a ‘racers race’ and one I will relish!”


The District Council recently launched the Lincolnshire Wolds Destination Plan – one element of which was attracting events to the area to raise the profile of what the Wolds can offer visitors.

East Lindsey District Council’s Portfolio Holder for Rural Economy and Market Towns, Councillor Adam Grist said:
“It’s great that we’ve been able to work with partners to secure a major event for the Wolds, which we expect to attract a significant number of both competitors and spectators. The Wolds has already established itself as a great location for cycling with the British Cycling National Road Championships taking place in 2015, which included Dame Sarah Storey, Laura Trott and Peter Kennaugh, and we hope to build on this in the future. As well as the economic benefit the two days of cycling will bring to the area, we hope that it will also inspire many people to take up cycling.”


Managing Director for Magna Vitae, Mark Humphreys said:
“Securing this event is a real coup for the area, for Magna Vitae and for our partners. This is a fantastic new event to support the recently launched Lincolnshire Wolds Destination Plan. We are delighted that the Tour of the Wolds has been confirmed as part of British Cycling’s 2017 events calendar.”


Race Director Dan Ellmore of EventsDS Ltd said:
“We are delighted to have such a prestigious event in the picturesque but challenging Lincolnshire Wolds and with all the top teams and riders lined up to race in both the Men’s and Women’s events we are sure of some great racing”.

Jo Tindley of Team Ford EcoBoost said:
“I'm really looking forward to competing in a race so close to home on roads that I train on regularly. The organisers have given us just what we need, a really tough circuit that will make a great race and another new race for the national series”.

Gary Dennis, Chair of Louth Independent Traders said:
“We are extremely supportive of this event and we feel it will be great for the Town. We will be running stalls, activities and areas of interest promoting health, sports and fitness alongside the event in the Market Place on Sunday, April 9”.

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